The legend that is… Tyana Daley.
Tyana is easily one of the smartest marketing minds I’ve met. Her ability to understand the power of storytelling and build products with the customer at the center is something every founder can learn from. Every conversation I’ve had with Tyana leaves me walking away with new insights and fresh ideas.
She currently serves as the VP of Marketing at ShyftOff and a Growth Marketing Strategist at Embarc Collective, bringing years of experience working with founders and playing a pivotal role in their companies’ growth.
What sets Tyana apart is her personal approach to partnerships. She’s direct with her feedback, always brings thoughtful solutions to the table, and knows exactly how to ask the right questions, pushing founders to think more deeply about their marketing strategies in a way that aligns with their product, story, and customers.
In our interview, Tyana covers a range of topics: the power of presenting to market, the importance of meeting customers where they are, common mistakes founders make in marketing, and why Tampa continues to attract startup founders.
This is one of those interviews you’ll want to bookmark and come back to as you build your business. Tyana drops gems throughout our conversation, and I often find myself rewatching it to make sure I’m laying the right marketing foundation for my own company.
Check out our full interview below.